James Mascia’s article on Ehow.com discusses the benefits of using posters for business marketing. Mascia explains that banners and posters work equally well, if not better, as online advertising. However, the two different methods can work together; in fact, you don’t have to choose which method to use since combining them is highly efficient. Here are some benefits you can gain from creating posters for your business:
“Creating and hanging posters is an inexpensive way to drum up customers. The average cost to run a thirty-second television commercial can be from $250,000 to $400,000. Advertising space on Google or Facebook can cost anywhere from fifty cents to $2 for a click on your link for one customer. Based upon the size of your poster, you can have one printed from $1 to $40. Depending on placement, this poster can potentially be seen by hundreds or thousands of people and, by some, more than once.”
If you live in New Hampshire, you know that the state is a well-known tourist destination because of the large posters and banners hanging downtown and in other prominent locations during peak seasons to promote the Lakes Region and the White Mountains. The same goes with the largest companies headquartered in the cities. You can achieve the same success for your business by taking similar measures. Fortunately, you can easily find a reputable NH poster printing company even in your own locality.
“Using posters for advertisement has been a tradition for a very long time. Thus, it is a tested and effective channel for advertising. Compared to other forms of advertising, posters are more credible to the general public because they appear in public places and are more accessible. Whether the product is legitimate or not, many consumers trust what they see on a poster.”
As your business grows, so does your need for bigger posters. The size of these marketing materials plays an important role in funneling consumers’ attention. You must look for a company that provides large format printing services in NH, like the R.C. Brayshaw & Company, to take your marketing strategy to another level. This way, you can set your business apart from the competition.
Having a clear picture of the marketing needs of your company will lead you to prefer poster and banner printing to other less efficient methods. The effectiveness of these tools still hasn’t receded despite the popularity of digital technology. However, to keep your place in the competition, combine this strategy with other marketing strategies as well.
(Article Excerpt and Image from What Are the Benefits of Posters for Advertising?, Ehow.com)