LOCAL VISIBILITY &
SEARCH ENGINE OPTIMIZATION
Local Visibility
Many elements are put into play when a business wishes to boost their local visibility and direct the right traffic to their website. The most effective way to achieve this is by listing your establishment with the appropriate local directories, providing your business with the opportunity to come up in local search results. At R.C. Brayshaw & Company we update and create citations within the appropriate directories such as Yellow Pages, Yahoo Local, Yelp, and others, that benefit the needs of each of our customers. The results provide our clients with high quality back links that help magnify their visibility within search engines.
Search Engine Optimization
Search Engine Optimization or SEO, is the process of improving a website’s organic ranking, while enhancing visibility throughout all search engines. By increasing your SEO efforts you will experience tremendous benefits by making your brand more visible to your target audience, thereby developing both brand recognition and, over time, brand loyalty. At R.C. Brayshaw & Company our marketing team excels at creating strong SEO strategies that match the specific needs of our clients’ vertical markets. This is achieved through the implementation of SEO “best practices” with the use of keyword research, content management, local visibility, social media and much more.