CONTENT MARKETING
& COPYWRITING
Content Marketing & Copywriting
Content marketing is one of the most effective ways to both reach and convert prospects into loyal customers. In fact, it offers a range of proven benefits, including:
- Driving Product Sales
- Building Customer Loyalty
- Generating Leads
- Expanding Your Customer Base
- Increasing Brand Awareness
At its core, content marketing is about generating interest in a brand’s products or services by developing and distributing engaging online content—such as blogs, videos, and social media posts.
However, not all content is equally effective. That’s why a successful content marketing strategy requires more than just frequent posting. By combining a well-planned strategy with compelling copywriting and a strong creative vision, you can boost brand awareness, generate high-quality leads, and maximize ROI.
At R.C. Brayshaw, we’re ready to help you connect with your ideal customers in ways that drive measurable business growth.
Moreover, our team specializes in both expert copywriting and proven content marketing strategies. No matter the medium, we create content that aligns with your goals and accelerates your success.
Customers Don't Act When Copywriting Doesn't Attract
Copywriting, in short, is the art of writing text designed to increase brand awareness and persuade your ideal customers to take the desired action. As such, it is a crucial element of any effective inbound content marketing strategy.
However, it’s important to remember that copywriting is equally vital for direct marketing efforts. This includes areas like advertising, search engine optimization (SEO), website copywriting, and much more. Whether you need a comprehensive multichannel solution or a targeted single-channel addition to your existing marketing mix, R.C. Brayshaw is here to assist you.
Have questions about content marketing or copywriting? Contact us today!
Content Marketing Strategy Tips
What are you trying to achieve? Brand awareness or lead generation, for example? Each of these goals will require a different approach. Start by writing down what your goals are.
Use SMART goals to ensure that your goals are specific and measurable. These milestones will help you stay focused and what you’re trying to achieve.
Examples:
- Earn a defined amount of revenue within a specific time period (monthly, quarterly, annually, etc.).
- Earn quality leads by driving traffic to your landing page or lead magnet.
- Increase email subscriptions by a given amount in a given time period.
- Increase engagement on social media by a given amount.
- The sky is the limit here; given that your KPIs align with your stated goals.
Dive into your website, social, email, etc. analytics to learn about your ideal customers.
What assets do you already have? What can you repurpose, and what needs to be built from scratch? By identifying what you have, you can more effectively project what you need. Look for your content gaps, as well as their effectiveness in the past.
Use the information from Steps 1-4 to assess where your content will be most effective.
Pro tip: Don’t forget to look at your competitors. Is there an area they haven’t leveraged yet? It might be ripe for the picking …
What kind of content is most likely to resonate with your target audiences? Create it. Or hire us to do it for you! 
Content marketing isn’t easy. It takes time, money, resources, as well as a strategic vision to execute effectively. What can you reasonably achieve based on your current situation?
You need one. As a matter of fact, a content marketing calendar will help you visualize how you’re going to be successful. Plan out your content development goals for the week, month, quarter, and year.
Now that you’ve reached the fun part, you can start creating content!
How are you going to distribute your content to your audience? Email, social, direct mail? What about contacting influencers or using website retargeting?
Have you achieved your goals? Why or why not? Use tools such as Google Analytics and social media analytics to assess the effectiveness of your efforts. This information is likely to be valuable for improving your next content marketing effort!
