Vinyl printing, whether on banners or window decals, is a marketing trend that is now quickly becoming a necessity for many business owners in New Hampshire. So when you’re struggling to make your business stand out for a significant increase in sales, it could be time to call for the services of a reputable company specializing in digital and wide format printing in NH. You may need professional guidance on the selection of the right colors and the creation of attention-grabbing designs for a more effective marketing approach.
According to the Social Media Today (SMT), the right color scheme is crucial to branding as it affects consumer recognition and the drive to purchase. The SMT discusses the power of colors in marketing and the importance of choosing the right hues:
“Color is a form of non-verbal communication and an important part of our daily lives. The underlying emotions that colors evoke have been cultivated since birth and vary depending on age, geographic location, and gender (e.g. blue for boys, pink for girls). Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions. Applying color theory is one of the most powerful methods of creating customer appeal.
Studies have shown that color:
Increases brand recognition by up to 80%
Improves readership as much as 40%
Increases comprehension by 73%
Can be up to 85% of the reason people decide to buy
Some brands become so closely associated with their color schemes that we recognize them even when their company names aren’t visible.”
Indeed, there is more to color scheme than meets the eye; and the same goes for design along with the right choice of promotional products. High quality and unique vinyl printing in NH can be the key to the success of your product launches and other promotional campaigns. Evidently, outdoor and indoor banners as well as window decors and decals, when used innovatively, can increase brand exposure and recognition, which would trigger consumer purchase and recommendation (i.e. word-of-mouth marketing).
Thus, look into window graphic applications and outdoor vinyl banner printing. This will allow you to utilize the often-disregarded large advertising space that your storefront windows offer, while taking advantage of the privacy that comes with the blocking of interior view. Vinyl, like tinting on cars, may also reduce light and heat; particularly when images are printed in pastel colors.
Vinyl banners are lightweight yet durable, portable, customizable, and reusable. Companies like R.C. Brayshaw & Company can provide you with eye-catching, cost-effective, and custom wide format vinyl banners. You may even get innovative and integrated marketing solutions for more profitable and long-term customer relationships.
(Article Information and Image from The Role of Color in Marketing, Social Media Today, April 22, 2013)