DIRECT MAIL CAMPAIGNS
We're Your Direct Mail Experts!
R.C. Brayshaw & Company partners with your organization for effective direct mail campaigns at any stage of the process. Depending on your needs, you may choose to utilize our team for all or some of the following services:
Conceptualization & Strategy
Not everyone knows where to start with a new campaign! If you need assistance with strategy and development, our experienced team brings years of direct mail strategy to work for you. Meet with our marketing team to discuss your unique goals, audience insights, and let us help you develop an effective plan for your business.
Design & Personalization
Our exceptional design team can work with you to marry your unique brand with behavioral science and neuromarketing strategy built for direct mail response. An important ingredient in any campaign is the power of the creative—ensure that your brand and message is well-represented and optimized for lead generation.
Cross-Media Integration
Increase response rates from your campaigns by integrating trackable URLs, personalized URLS, coordinated email marketing, or supporting digital advertising through social media or search engine marketing.
Depending on your campaign goals and audience, you may be looking to add supporting content to your website through blogs or landing pages.
Timely Printing & Mailing
An important ingredient in any campaign is timing. You can rest assured that your mailers and follow-up mailers will hit the post office on the precise time frames specified by your strategy for optimal results.
Our complete in-house direct mailing services ensure that we can get each mailing project, even complicated personalization or match-mailings, out the door on time.
Trackability & Reporting
If you integrate your campaign with a landing page, trackable URL, or personalized URLs, you open a new world of data to inform your lead follow-up and future marketing initiatives.
Partner with us to develop these direct mailing services and receive customized reporting on response data for your target audience, and begin to develop more intelligent future strategy.
Need better ROI? Contact Us For A Free Marketing Consultation!
Direct Mailing Services Conveniently Located in New Hampshire
Twitter Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011.
Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars. This surge is driven by a return to acquisition mail led by financial services, retail, and automotive, according to the report.
The direct marketing upswing is a continuation of the 2010 rebound in which direct mail spending rose 3.1% — after experiencing declines in 2007 (-1.4%), 2008 (-4.1%), and 2009 (-16.7%).
In addition to an increase in direct mail spend, direct response print advertising is expected to increase by 2.0% ($15.3 billion) and insert media will see a very slight bump in spending from $0.8 billion in 2010, to $0.9 billion in 2011.
Source: Winterberry Group