What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer […]
How Effective is Print & Direct Mail Marketing? Read More »
Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital
4 Reasons Why Print Marketing Outperforms Digital Read More »
Self publishing a book? Avoid these 5 book description pitfalls! Are you self publishing a book? Don’t overlook the importance of your book description! After all, your book description tells readers if they should buy … or pick a different title. Writing a book description is hard, which is why
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One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response
7 Ways to Measure Direct Mail Campaign Response Rates Read More »
Self-publishing is a very cost-effective method to get your story crafted into a professional piece of work that you can share with family and friends, or distribute and sell for a profit. Whether your dream is a soft cover (paperback), hard cover (case bound) or an eBook, R.C. Brayshaw can
Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing Read More »
It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2
6 Must-Have Marketing Metrics to Measure Direct Mail Success Read More »
Want to increase to increase the ROI of your direct mail advertising campaigns? Check out the fourteen tips we’ve compiled below. Whether you’re a beginner or a direct mail advertising pro, these fourteen optimizations are certain to improve the success of your efforts. Tip #1 – Create a Unique Offer
14 Tips to Improve the ROI of Direct Mail Advertising Read More »
You’re ready for self-publishing. You’ve put the finishing touches on your manuscript, and you can’t wait to see your idea become a reality. You’re excited and nervous. Maybe you’re even a little scared. The publishing process can be overwhelming, and your book has to be the best it can be. Nothing
3 Common Book Cover Design Mistakes Read More »
Book formatting isn’t the most glamorous task for authors and self-publishers to undertake. It’s often approached with a groan and a less than enthusiastic mindset. After all, it’s tedious and time-consuming, and you’d rather be writing your next great book. However, it’s a mistake for self-publishers to overlook how critical
6 Book Formatting Mistakes to Avoid Read More »
One thing we’ve always been proud of at R.C. Brayshaw & Company, throughout our 40 years providing excellence through print, is how we strive to bring in the best technology to ensure the best results for our customers. What is closed-loop color management? Closed-loop color management, at the most basic
Protecting your Brand with Closed Loop Color Management Read More »