If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent ROI. You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. […]
Direct Mail with Personalization Beats Online Marketing Read More »
To many people, a multi-touch marketing campaign might seem overwhelming, but it is actually easier to deploy than you think. Simply stated, a multi-touch marketing campaign uses multiple methods of reaching out to prospects in order to maximize the effectiveness of a campaign. An example might be a campaign that
Multi-touch marketing campaigns multiply results Read More »
Don’t be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error, which we
Why ‘Conversion’ Is Not The Most Important Metric Read More »
Twitter Analysis from the marketing consulting firm Winterberry Group, entitled “Outlook 2011 What to Expect in Direct & Digital Marketing,” shows a positive outlook for direct channels in 2011. Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars. This surge is driven by a
Direct Mail on the Rise in 2011 Read More »