Marketing

Although the Quick Response (QR) code has been around for a number of years, it continues to be challenged as to whether or not it is an effective marketing tool. Although there are a myriad of reasons as to why some marketers might feel that the codes are ineffective, when […]

Wikipedia defines strategy as “a high level plan to achieve one or more goals under conditions of uncertainty.” As a small business, we are constantly searching for ways to reach out to new and existing customers by bringing more value and services to the table. In today’s environment, relying on

Ring, Ring! Mobile Marketing’s Calling and It’s Time to Pick Up the Phone Hopefully you browse the web seated at your desk, so you won’t fall over from the shock of this week’s post. Smartphone users will soon outnumber those who don’t use them. In fact, maybe you’re not browsing

Throughout history, new developments have consistently changed the face of marketing, and they will continue to do so as technology evolves at an ever increasing rate. The marketing world would not be embracing the new tools available to us if they weren’t working. The fact is, they are working, and

Even with all the tools that technology places at a marketer’s fingertips today, it is still important to know your target market to avoid campaign ‘blind spots’. For example, it’s too simplistic to say that all wine-drinking women prefer to sip from a bottle with an animal printed on it.

Unless you began your career with the Zuckerberg Team, it’s more than likely that you are surrounded by all four generations within your workplace. Today marketers must focus not only on their product or brand, but on how to engage with the varied demographics in their audience as well. Every

Recently in a meeting with a client, our discussion came around to the effectiveness of QR (Quick Response) codes. “I don’t think there’s any doubt about it”, the client stated, “QR codes are just not catching on in this country like they did in Asia and Europe, and I truly