Conclusion Integrated and cross media marketing campaigns allow you to utilize a wide array of marketing channels that will expand your reach, improve your sales opportunities, and help you obtain a high return on your marketing investments. Consistency in your marketing efforts will maximize effectiveness, so at R.C. Brayshaw & […]
Integrated Marketing – Page 10 Read More »
With our increasingly busy lives and ever-growing interest in all things “gadget” related, it’s easy to see why 83% percent of all US households with an annual income of $75,000 or more now have smart phones. When you consider the purchasing power of this demographic, it is easy to see
Responsive Web Design Read More »
Marketing Automation services have evolved significantly over the past several years due to advances in technology and the addition of new marketing channels such as social media and microsites. With this new technology, digital marketing channels can be seamlessly combined with print marketing efforts to develop cohesive campaigns that are
Marketing Automation Read More »
During our many meetings with customers, and in the seminars we present, perhaps the most compelling message we share is the need to consider the integration of your marketing, sales, and public relations campaigns as a process rather than individual events. With today’s multitude of communication tools, you want to
Practicing Effective Public Relations Read More »
The on-going, critical theme you hear from us is the importance of incorporating both printed and digital communications is your marketing plan to achieve maximum results. While the importance of print is easy to overlook due to the ease of digital communications, according to Nielsen Research, nearly 90% of customers
Maintaining a Healthy Marketing Mix Read More »
In our continuing effort to help you market your business successfully, this month we’re focusing on the upcoming Trade Show season and touching on the importance of integrating your marketing efforts across all media channels. We are very fortunate to be able to work with a wide variety of organizations
Ensuring That Today’s Successes Continue Tomorrow Read More »
For most organizations, database management is not at the top of the priority list. In fact, the most common concern we hear from clients is “Our database is a mess!” This is usually due to a shortage of time and resources to maintain, or it’s an inherited database that can
How to Develop Effective, Data-Driven Marketing Campaigns Read More »
This month we will discuss an area many of you are often looking for help with – database development and management. Today’s successful marketers are effectively managing and using their database for both targeted and data driven marketing initiatives. Unfortunately, we often see clients shake their heads in disappointment, because
Building a Foundation for Successful Business Practices Read More »
The last few years have been truly amazing in the marketing/communications field. Here at R.C. Brayshaw & Company, we have embraced the changing times with open arms. With so much technology available to us today, it is often difficult to keep up with the emerging tools at our disposal and
Increase Response Rates with Multi-Channel Integration Read More »
Saddle stitch, bleed, ligature… sounds like the beginnings of a complex medical procedure, doesn’t it? That’s what I thought too in my first couple of weeks as a new employee at R.C. Brayshaw & Company. I quickly learned that all three represent important printer terminology and that I should expect
A Digital Girl… in a Print World Read More »