It’s a misleading concept that direct mail has lost the advantage when it comes to marketing to your existing and prospective customers. Although the ability to send emails to your database provides immediate, real time contact with personalized messages at a relatively low cost, it’s important to know why print […]
The Staying Power of Print Read More »
Every business, regardless of their size, and regardless of how thorough their internal quality controls systems are, will occasionally fall short of a customer’s expectations. This can be due to an error, misunderstanding, malfunction in the production process, or any other number of reasons. Whenever a failure occurs, no matter
Practicing Customer-Focused Conflict Resolution Read More »
With over 3 billion people online today, positive and negative testimonials are having a huge impact on business operations, allowing everyone to have a clear picture of how you manage customer service. In an era when most purchasing decisions are made on line, web based testimonials will inform prospects and
Have you ever received a “less than favorable” Online Review? Read More »
Due to recent search engine changes, the existence of a mobile optimized website has just become crucial to business success. As a result of the fact that the buying public now uses their mobile devices more than ever to search the Internet, Google has not only taken notice, they are
Mobile Optimized Websites – Critical to Your Continued Success Read More »
Public Relations “best practices” impacting the perception the public has of any organization or business continues to evolve at a rapid pace. It is critical for all companies to understand that their use of media, the media channels they choose to use, the relevance of their message(s), and whether or
Changing Times in Marketing and Public Relations Read More »
For many of us, me included, the Internet, has been something to rely on when we need, or want, answers fast. It has even reached the point where people immediately take out their laptops, phones or tablets and go straight to Google when a question comes up in conversation that
Building and Maintaining a Strong SEO Presence Read More »
Every successful business or organization knows that the recipe for a successful brand includes carefully defining what your business represents and delivering a consistent customer experience every time. Whether you are a for-profit business, a non-profit service organization, educational institution, or health care provider, your brand says, “This is who we
Brand Reputation and Developing Brand Loyalty Read More »
Effective lead generation, combined with a systematic process that will properly nurture prospects until they convert over to your revenue stream can be confusing at best, and disastrous at its worst. Confusing because of all the various techniques available today for attracting the right audience in both the B2C and
Sales Opportunities You Can’t Afford to Miss Read More »
We often hear of the frustrations businesses are having trying to generate successful email campaigns with adequate response rates. Many of them are employing the correct practices, but they are still garnering disappointing results. Even with a great call to action, engaging creative, and a targeted message, their promotions still
Email Marketing – Are You Getting Your Message Across? Read More »
By now it is very likely that you have typed into your search engine of choice, a topic or term for which you would like more information about. What you might not have noticed is that a significant number of the search results you see no longer reference a standard
Bloggin ’bout Blogs and Blogging Read More »