Your website needs regular checkups to stay healthy and competitive—free from malware, bad code, and poor Search Engine Optimization (SEO) practices. Based on your unique needs, you rely on your website to serve several critical functions for your business (such as gathering new leads, processing sales, cataloging your products), but […]
Can you answer these 4 crucial questions about your website? Read More »
The modern boogiemen of digital marketing If you’re like many other marketers, you’ve realized that more and more of your customers and prospects are on social media, browsing blogs, and using the web for their everyday purchasing decisions. To keep your brand in front of them, you’ve invested your
Bots, Blockers, and Bad Data Read More »
Attendees on a crowded trade show floor are often straining to see the exhibitors with the products, services and people that appeal to their specific interests—the first thing they will likely see when approaching your booth is your backdrop. If you’ve invested in pre-show marketing, prospects might be looking for
4 Strategies for an Effective Trade Show Booth Read More »
One of the best ways a company can market their business to hundreds of potential new customers is to exhibit at a trade show. Every year, numerous trade shows are held in all parts of the country providing the opportunity for businesses to meet face-to-face with prospects interested in their
Developing a Successful Trade Show Experience Read More »
Supplementing your trade show experience by providing quality, branded take-away items will keep your company name in the minds of attendees long after a show is over. At R.C. Brayshaw & Company, we offer an endless selection of promotional solutions that provide more and diverse ways for your customers to
Trade Show Season 2016 Read More »
This year, we’d like to encourage you to participate in #GivingTuesday, a global day dedicated to giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving
Be Part of a Global Initiative Read More »
Every business, regardless of their size, and regardless of how thorough their internal quality controls systems are, will occasionally fall short of a customer’s expectations. This can be due to an error, misunderstanding, malfunction in the production process, or any other number of reasons. Whenever a failure occurs, no matter
Practicing Customer-Focused Conflict Resolution Read More »
With over 3 billion people online today, positive and negative testimonials are having a huge impact on business operations, allowing everyone to have a clear picture of how you manage customer service. In an era when most purchasing decisions are made on line, web based testimonials will inform prospects and
Have you ever received a “less than favorable” Online Review? Read More »
Due to recent search engine changes, the existence of a mobile optimized website has just become crucial to business success. As a result of the fact that the buying public now uses their mobile devices more than ever to search the Internet, Google has not only taken notice, they are
Mobile Optimized Websites – Critical to Your Continued Success Read More »
When I was younger I never gave much thought to the printed ticket stubs I received and used for sporting events, concerts, etc. I have been to countless sporting events in my life from the historic Fenway Park in Boston, all the way down to Tropicana Field in St. Petersburg,
Memories in Print, Keep Them Forever Read More »