Those who believe print marketing is obsolete should reconsider: management consulting firm Kurt Salmon has discovered that good old fashioned print catalogs can boost internet sales. According to Cynthia Boris of Marketing Pilgrim, companies can actually lose money if they pull out the catalogs that they send out to their […]
Stick with the Classics! NH Printing Companies Can Boost Online Sales Read More »
An update on the Publishers Weekly website talks about the current state of book publishing in light of the growing popularity of e-books. Contrary to suspicions that printed books are a dying breed, industry experts agree that print publications can coexist with their electronic counterparts. Recent figures seem to suggest
Printing Companies in NH Respond to an Increasingly Hybrid Market Read More »
At R.C. Brayshaw & Company, we take pride in providing our customers with the best service and recommendations for all of their print projects. To help ensure that all projects are processed efficiently and accurately, our customer service team has created a list of the most important elements of processing
A Look into the Print Job Process Read More »
Marketing, by definition, is: “The action or business of promoting and selling products or services.” Businesses spend a good portion of their budgets marketing their products and services using direct mail, the internet, social media, brochures, catalogs, mass media, tradeshows, you name it, in hopes of leading customers to their
The Value of Excellence in Customer Service Read More »
In the age of Social Media, many will argue that cold calling has taken a back seat to all other methods of generating new business. My friends, I am here to put my foot down on this matter, because frankly, I successfully include cold calling in my schedule every day!
Cold Calling….it’s still Kickin’! Read More »
It seems that almost weekly now we hear of some new technology being released that will magically put new life into our marketing campaigns. Most recently, the development of the Digital Watermark is being promoted as the technology that will bring the end to the use of QR Codes. Both
Comparing Quick Response Codes to Digital Watermarks Read More »
Essentially, a Web to Print Portal is an online ordering center where your company associates and sales personnel can request either inventoried or customized marketing materials quite easily with the use of their office computer or other remote device. Consider it as a tool that centralizes and simplifies the process
The Benefits of a Web to Print Portal Read More »
New Hampshire-based website thetowntalk.com recently reported on the University of New Hampshire’s healthy eating campaign that makes use of a sensible and effective method. The university’s cafeteria now uses plates with dietary suggestions printed on the surface to encourage healthy eating among students.
Print and Shout: Strengthen Your Brand Image with Ingenious Promotional Products in NH Read More »
An article by Vladimir Gendelman published last July 24 on the MarketingProfs website discusses about common print marketing myths. According to the author, “A host of inaccurate myths surrounds the print industry, leaving many with the wrong impression-that print isn’t eco-friendly or effective…and other misconceptions.” Misinformation usually results to missed
Poster Printing in NH and Other Print Marketing Methods: Still Running Read More »