Those who believe print marketing is obsolete should reconsider: management consulting firm Kurt Salmon has discovered that good old fashioned print catalogs can boost internet sales. According to Cynthia Boris of Marketing Pilgrim, companies can actually lose money if they pull out the catalogs that they send out to their […]
Stick with the Classics! NH Printing Companies Can Boost Online Sales Read More »
Design is all around us, every day and everywhere. Strong design has been hailed as the essential ingredient to successful product launches, agency ad campaigns, countless services, and entire global companies. Some businesses continue to overlook the importance of good design even though it is clear that it has a
5 Reasons why professional design is imperative to the success of your business Read More »
Small and medium sized businesses are no different from major enterprise corporations; success often comes down to profitability. Sales drives revenue and profit, and marketing allows you to reach an audience that can ideally be converted into sales. In today’s environment you need solutions that integrate and automate marketing across
Tracking Your Success Read More »
Introduction In today’s marketing environment, there are many dynamic means with which to reach your audience, but none of them are 100% effective by themselves. Distinctive demographics, or segments of the population, communicate and respond in channels that are quite different from one another. Not only do you need to
Integrated Marketing – Part 1 Read More »
Social Media Presence Today, approximately 67% of internet users have active accounts on at least one social networking site. The immense popularity of social networking sites like Facebook, Twitter, and Linkedin has transformed them into extremely effective marketing devices. You can use social media to establish brand recognition, manage customer
Integrated Marketing – Part 2 Read More »
Variable Data Imaging The power of variable data imaging provides you with the opportunity to respond to your customers and prospects’ inquiries based on their specific interests and needs. Best of all, this dynamic strategy can be used in both the digital and printed world. Variable data allows you the
Integrated Marketing – Part 3 Read More »
Email Campaigns Your company is unique, so your brand should be clear and recognizable. When you launch an Email campaign that clearly represents your company or organization, it is more likely that your readers will trust what you have to say, every single time. Customized Email campaigns allow you to
Integrated Marketing – Part 4 Read More »
Personal URLs Personalized URLs provide a convenient response channel for your client or prospect, allowing you to send them to exactly where you want them to be, based on their interests. Personalized URLs link direct mail, signage, Email and numerous other print media with internet response channels help to: Improve
Integrated Marketing – Part 5 Read More »
Targeted Mailing for Optimum Response Like it or not, most of us read our direct mail over a trash can. On average, we have 3 seconds to capture the attention of our audience or our marketing efforts with them will be disposed of without a second thought. This means it
Integrated Marketing – Part 6 Read More »
Capturing Critical Marketing Information From Customer Prospects Integrated marketing campaigns provide real time activity reporting allowing you to monitor results and quickly generate targeted responses. With the marketing information you obtain, you can continue your communication with the prospect using automatic, personalized drip marketing techniques. This will ultimately reduce the
Integrated Marketing – Part 7 Read More »