Advances in technology continually alter the way that we interact with and learn about the companies we wish to do business with. As a result of these changes, it is important for every business owner and their business development staff to evaluate the results and marketing ROI of their promotional […]
Where is the hub of your online presence? Read More »
Every business, regardless of their size, and regardless of how thorough their internal quality controls systems are, will occasionally fall short of a customer’s expectations. This can be due to an error, misunderstanding, malfunction in the production process, or any other number of reasons. Whenever a failure occurs, no matter
Practicing Customer-Focused Conflict Resolution Read More »
With over 3 billion people online today, positive and negative testimonials are having a huge impact on business operations, allowing everyone to have a clear picture of how you manage customer service. In an era when most purchasing decisions are made on line, web based testimonials will inform prospects and
Have you ever received a “less than favorable” Online Review? Read More »
Due to recent search engine changes, the existence of a mobile optimized website has just become crucial to business success. As a result of the fact that the buying public now uses their mobile devices more than ever to search the Internet, Google has not only taken notice, they are
Mobile Optimized Websites – Critical to Your Continued Success Read More »
Are you looking for a new way to lower overall expenses related to your print-based marketing collateral? Consider for a moment the total expenditure in man hours required to create, purchase, warehouse and distribute the various catalogs, flyers, brochures and other marketing materials that are crucial to promoting your products
Cutting Costs with a Web-To-Print Portal Read More »
Public Relations “best practices” impacting the perception the public has of any organization or business continues to evolve at a rapid pace. It is critical for all companies to understand that their use of media, the media channels they choose to use, the relevance of their message(s), and whether or
Changing Times in Marketing and Public Relations Read More »
In January of this year, the US Postal Service made changes to the design of the Folded Self Mailer to reduce damage to the mail and to help prevent their sorting equipment from jamming. The most prominent changes that affect the design of the mail piece are summarized below. Maximum
USPS New Folded Self Mailer Requirements Read More »
For many of us, me included, the Internet, has been something to rely on when we need, or want, answers fast. It has even reached the point where people immediately take out their laptops, phones or tablets and go straight to Google when a question comes up in conversation that
Building and Maintaining a Strong SEO Presence Read More »
It has been an exciting Spring and Summer here at R.C. Brayshaw & Company as we continue to add to the extensive list of services we provide to our customers. As I reflect back on our many accomplishments over the past several years, all a direct result of the loyal
Maintaining the Ability to Serve Your Every Need Read More »
Now offering improved efficiencies reaching 100% or more over their competitors, R.C. Brayshaw & Company has completed the purchase and installation of a new 8 Color plus coater, 29” x 41” Heidelberg perfecting Speedmaster XL106 that is capable of printing both sides of a press sheet in a single pass.