The modern boogiemen of digital marketing If you’re like many other marketers, you’ve realized that more and more of your customers and prospects are on social media, browsing blogs, and using the web for their everyday purchasing decisions. To keep your brand in front of them, you’ve invested your […]
Bots, Blockers, and Bad Data Read More »
Understanding your prospects and the triggers that will drive them to respond to your marketing message is critical to generating a positive marketing return on investment. At R.C. Brayshaw & Company, we know that applying behavioral science to direct marketing initiatives leads to better conversations, and better conversations lead to
Using the Power of Predictable Consumer Behavior to Drive Action Read More »
Attendees on a crowded trade show floor are often straining to see the exhibitors with the products, services and people that appeal to their specific interests—the first thing they will likely see when approaching your booth is your backdrop. If you’ve invested in pre-show marketing, prospects might be looking for
4 Strategies for an Effective Trade Show Booth Read More »
One of the best ways a company can market their business to hundreds of potential new customers is to exhibit at a trade show. Every year, numerous trade shows are held in all parts of the country providing the opportunity for businesses to meet face-to-face with prospects interested in their
Developing a Successful Trade Show Experience Read More »
Supplementing your trade show experience by providing quality, branded take-away items will keep your company name in the minds of attendees long after a show is over. At R.C. Brayshaw & Company, we offer an endless selection of promotional solutions that provide more and diverse ways for your customers to
Trade Show Season 2016 Read More »
This year, we’d like to encourage you to participate in #GivingTuesday, a global day dedicated to giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving
Be Part of a Global Initiative Read More »
When working with select business partners who are offering to help you market your company in the vast world of digital opportunities, be sure to pay close attention to how they define success. While we are now able to help deliver your messages using techniques such as retargeted advertising and
Using Simple Psychology to Increase Conversions Read More »
It’s a misleading concept that direct mail has lost the advantage when it comes to marketing to your existing and prospective customers. Although the ability to send emails to your database provides immediate, real time contact with personalized messages at a relatively low cost, it’s important to know why print
The Staying Power of Print Read More »
With the end of the year fast approaching, it’s time to stop and consider what level of holiday giving you plan to do this season. A study on Corporate Gift Giving by Nathanial Kucsma in 2014 reported that about six out of every ten companies are planning to give out
Holiday Gift Giving for Clients and Employees Read More »
Your customer or prospect has just searched for you on their phone and instead they find your competitor in the #1 search result, they click on their mobile-friendly site, and your sales opportunity just vanished. Because you didn’t optimize your website for mobile devices using the correct SEO practices, your
Are You Losing Sales Opportunities? It May be Time to Re-Evaluate Your Website for SEO Read More »