The end has come for some of the original fonts developed at the dawn of desktop publishing. In 2019, Adobe announced the end of support for “Type 1” fonts. Photoshop will cease support for Type 1 fonts in 2021; Illustrator, InDesign, and other Adobe programs will end their Type 1 […]
Garamond is Dead: The End of Type 1 Fonts Read More »
What’s one of the most effective ways to reach customers, and better yet, convince them to buy? Is it email marketing? Paid search? Social media marketing? Online display ads? How about, “None of the above.” It’s actually direct mail. That’s right. Print and direct mail marketing boasts a 9% customer
How Effective is Print & Direct Mail Marketing? Read More »
Research shows that print marketing (a form of direct marketing) outperforms digital marketing, but why is this so? Don’t the low cost/high volume approaches of digital ad strategies mean that digital is the de facto winner over print and direct mail marketing? Isn’t this why companies have pivoted to digital
4 Reasons Why Print Marketing Outperforms Digital Read More »
Self publishing a book? Avoid these 5 book description pitfalls! Are you self publishing a book? Don’t overlook the importance of your book description! After all, your book description tells readers if they should buy … or pick a different title. Writing a book description is hard, which is why
5 Book Description Pitfalls Read More »
One of the reasons why digital marketing efforts are so attractive to business owners and marketers is because of measurement and trackability. However, it’s not difficult to measure the effectiveness of a direct mail campaign, and the results can be just as accurate. The most popular methods of measuring response
7 Ways to Measure Direct Mail Campaign Response Rates Read More »
Self-publishing is a very cost-effective method to get your story crafted into a professional piece of work that you can share with family and friends, or distribute and sell for a profit. Whether your dream is a soft cover (paperback), hard cover (case bound) or an eBook, R.C. Brayshaw can
Getting Started with Self-Publishing, Book Printing, or Print-on-Demand Publishing Read More »
It’s important to know how to measure the success of your direct mail marketing campaigns. Generating data is great, but how do you turn that data into metrics you can take action on? The following six marketing metrics will help you do just that! Metric #1 – Response RateMetric #2
6 Must-Have Marketing Metrics to Measure Direct Mail Success Read More »
When the times get tough, our employees innovate. A big THANK YOU to Pam in our digital facility for sharing this recipe on how to make your own sanitizer wipes from common household ingredients. Get the recipe below or download it here and take it with you: How to Make
How to Make Your Own Sanitizer Wipes Read More »
Watch these tips on how to market your business! Samantha Gordon, Director of Marketing at R.C. Brayshaw & Company, offers her insights into how and why companies need to continue marketing even during a recession or economic downturn, such as the one caused by COVID-19. Times are uncertain, and businesses
How to Market Your Business in an Economic Downturn or Recession Read More »
Is it safe to touch my mail and printed brochures? COVID-19 on PAPER The Coronavirus is affecting everything in our daily lives, and a new norm of working from home, homeschooling our children, and avoiding any unnecessary human contact has set in. This is leading many to ask: is it
Is My Mail Safe to Touch? COVID-19 Read More »