In Part one of this series we reviewed some basics on color, and some tips on choosing your colors. In this second part we will cover the first step in working with your digital files on your computer – the RGB color space. Here is an example of a typical […]
The (really) Basics of Ink Colors – Part two Read More »
Recently in a meeting with a client, our discussion came around to the effectiveness of QR (Quick Response) codes. “I don’t think there’s any doubt about it”, the client stated, “QR codes are just not catching on in this country like they did in Asia and Europe, and I truly
Using QR Codes to Boost Marketing Campaign Results Read More »
Being friendly to the environment and using ‘green’ approaches in your marketing campaigns can help you gain recognition and support from audiences you haven’t reached before. The benefits of thinking green can quickly add up, both for the environment, and for your company’s bottom line. We have collected some simple
Get Your Green Shoes On! Read More »
It seems that almost weekly now we hear of some new technology being released that will magically put new life into our marketing campaigns. Most recently, the development of the Digital Watermark is being promoted as the technology that will bring the end to the use of QR Codes. Both
Comparing Quick Response Codes to Digital Watermarks Read More »
Pantone? PMS? Process? Spot? CMYK? Over the past 15 years I have seen a great deal of change in how documents are created for all the various media outlets available to us today. One of the more common issues that I see, regardless of the media to be used, is
The (really) Basics of Ink Colors – Part one Read More »
If you’ve signed up to LinkedIn and wondering what it can do for your business, then keep reading. LinkedIn is like Facebook and Twitter but much more powerful, it’s super relevant for growing your business, and less time consuming. Of course, you actually need to have a system for using
Using LinkedIn to Grow Your Business Read More »
If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent ROI. You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization.
Direct Mail with Personalization Beats Online Marketing Read More »
To many people, a multi-touch marketing campaign might seem overwhelming, but it is actually easier to deploy than you think. Simply stated, a multi-touch marketing campaign uses multiple methods of reaching out to prospects in order to maximize the effectiveness of a campaign. An example might be a campaign that
Multi-touch marketing campaigns multiply results Read More »
Social media is a trend that doesn’t seem to be slowing down in the branding world—from Facebook, Twitter and Google Plus, and others continuing to emerge. You may not be a social media guru, but for your brand’s sake, social media is worth a second glance. According to a recent
Why Top Brands Utilize Social Media Read More »
According to the 60 Second Marketer, email marketing is powerful because it delivers your message to a subscriber’s inner sanctum—alongside party evites from friends and photos from recent family trips. Because of this, they argue, “You need to develop a relationship with the consumer as well. Otherwise you are just
Four Ways to Treat Your Email Subscribers Like Friends Read More »