Although the Quick Response (QR) code has been around for a number of years, it continues to be challenged as to whether or not it is an effective marketing tool. Although there are a myriad of reasons as to why some marketers might feel that the codes are ineffective, when […]
Successful QR Code Usage Read More »
Marketing, by definition, is: “The action or business of promoting and selling products or services.” Businesses spend a good portion of their budgets marketing their products and services using direct mail, the internet, social media, brochures, catalogs, mass media, tradeshows, you name it, in hopes of leading customers to their
The Value of Excellence in Customer Service Read More »
Wikipedia defines strategy as “a high level plan to achieve one or more goals under conditions of uncertainty.” As a small business, we are constantly searching for ways to reach out to new and existing customers by bringing more value and services to the table. In today’s environment, relying on
Importance of an Overall Marketing Strategy Read More »
When you think of “Banners, Signage, and Posters”, we think “Wide Format” printing. Over the past couple of year, the choices for use of substrates for these mediums has exploded, creating what feels like an endless number of choices for you, the customer. Are you looking for a “WOW” factor
Banners, Signs and Posters, it’s all in a name… Read More »
I awoke Wednesday morning, March 13th, wishing my wife a happy anniversary as we celebrated 30 years since our first date. She asked me if I remember picking her up at the dorm that first time and whether or not I was nervous. Of course, I played the macho man
First Date with Integrated Marketing Campaigns Read More »
In the age of Social Media, many will argue that cold calling has taken a back seat to all other methods of generating new business. My friends, I am here to put my foot down on this matter, because frankly, I successfully include cold calling in my schedule every day!
Cold Calling….it’s still Kickin’! Read More »
Before printing this email………. Don’t you love getting this tagline at the bottom of emails? I do. I really do! It means to me that this person spent at least 15 seconds considering the environment while adding this to their email signature. In my book, every second counts. This person
PLEASE CONSIDER THE ENVIRONMENT… Read More »
In recent years marketing has undergone a radical transformation and in the process, print has moved up the marketing menu from entrée to appetizer. Since the invention of the printing press in the 1400s, print has been the main course of marketing and communication. In the past when we had
The New Marketing Menu for 2013 Read More »
While individuals brainstorm their New Year’s Resolutions, we’re busy dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. On the other hand, maybe you need to work on your relationships with customers. Whatever changes you
Top 3 Marketing Trends to Make Your Business Stronger in 2013 Read More »
We know you want your message to be read and considered by your customers. For the New Year we have compiled our top ten list of best practices for email campaigns. 1. Have a Compelling and Descriptive Subject Header There is nothing more crucial to a good eblast than a
Top 10 Tips for Getting Your Eblast Noticed! Read More »