Customer Database Development and Management Capturing data about your customers is invaluable, allowing you to utilize that information to improve your future marketing efforts. With every integrated marketing campaign you execute, a plan of action to collect, organize and analyze the demographic and behavioral information is vital to your continued […]
Integrated Marketing – Part 8 Read More »
Mobile Marketing Mobile marketing gives you access to your audience 24/7, and reaches them wherever they are. With more than 55% of the U.S. population subscribing to smartphone or tablet services, the opportunities are significant. Many current and emerging technologies now allow your prospects instantaneous access to you. Whether using
Integrated Marketing – Part 9 Read More »
Conclusion Integrated and cross media marketing campaigns allow you to utilize a wide array of marketing channels that will expand your reach, improve your sales opportunities, and help you obtain a high return on your marketing investments. Consistency in your marketing efforts will maximize effectiveness, so at R.C. Brayshaw &
Integrated Marketing – Page 10 Read More »
With our increasingly busy lives and ever-growing interest in all things “gadget” related, it’s easy to see why 83% percent of all US households with an annual income of $75,000 or more now have smart phones. When you consider the purchasing power of this demographic, it is easy to see
Responsive Web Design Read More »
Marketing Automation services have evolved significantly over the past several years due to advances in technology and the addition of new marketing channels such as social media and microsites. With this new technology, digital marketing channels can be seamlessly combined with print marketing efforts to develop cohesive campaigns that are
Marketing Automation Read More »
May 6, 2002—WASHINGTON—If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that “living color” does more than appeal to the senses. It also boosts memory for scenes in the natural world. The findings, reported in the May
NH Printing in Color Helps People Recall Images Better Read More »
An update on the Publishers Weekly website talks about the current state of book publishing in light of the growing popularity of e-books. Contrary to suspicions that printed books are a dying breed, industry experts agree that print publications can coexist with their electronic counterparts. Recent figures seem to suggest
Printing Companies in NH Respond to an Increasingly Hybrid Market Read More »
SEPTEMBER 2013 SPECIAL OFFER Have a friend order and receive 20% off on your next order for poster printing in NH Valid until September 30
Prepare for the Next Trade Expo with Affordable Poster Printing in NH Read More »
During our many meetings with customers, and in the seminars we present, perhaps the most compelling message we share is the need to consider the integration of your marketing, sales, and public relations campaigns as a process rather than individual events. With today’s multitude of communication tools, you want to
Practicing Effective Public Relations Read More »
The on-going, critical theme you hear from us is the importance of incorporating both printed and digital communications is your marketing plan to achieve maximum results. While the importance of print is easy to overlook due to the ease of digital communications, according to Nielsen Research, nearly 90% of customers
Maintaining a Healthy Marketing Mix Read More »