DIGITAL ADVERTISING
Pay-Per-Click & Search Engine Marketing
If you’d like to obtain the top positions on search engines and have your name appear on relevant websites, PPC (Pay Per Click) & SEM (search engine marketing) advertising is the answer.
They deliver instant traffic to your site and complement your existing SEO marketing strategies in several ways:
- Offers quick entry
- Measurable & Trackable Results
- Dovetails with Existing Marketing Channels
- Provides Data & Analytics
- Test Keywords
- Target & Test Business Models
- Target & Test Audiences & Vertical Markets
A robust PPC/SEM strategy also helps eliminate assumptions so you can develop your overall internet marketing strategy based on data insights. Whether you need an add-on to your existing marketing mix or a full suite of marketing solutions, R.C. Brayshaw is ready to work with your business today to drive the ROI you need.
Retargeted Advertising
On average, only 2% of web traffic converts on the first visit
… but retargeting can increase conversion rate by a stunning 147%!
How do you reach the other 98% of users and persuade them to convert?
Retargeting is a form of online advertising that will keep your brand in front of online traffic after they leave your website, keeping your business top-of-mind, building awareness, and increasing sales.
It is a powerful branding and conversion optimization tool, and it works best when it’s part of a larger digital strategy and used in conjunction with inbound and outbound marketing
Strategies involving content marketing, Google Ads, social media, and targeted display are great for driving traffic to your website and increasing your conversion rate, allowing you to get the most out of your online traffic.
How Does Retargeting Work?
Retargeting uses the “cookies”—a tiny piece of data that remembers which users visited a given website or online ad–stored by your web browser as you explore the internet. This cookie data allows us to show ads and content to users repeatedly over time, increasing conversion and brand awareness because the ads are far more relevant to specific users.
How Can Your Business Benefit from Retargeting?
The benefits of retargeting campaigns are clear:
- Increased Sales & Conversions
- Target Relevant Prospects
- Brand Awareness
- Develop Data Insights
- Cost-Effective
- Increased Brand Recall
- Stronger Engagement
Are you ready to discuss your PPC/SEM and retargeting strategy yet? Just fill out the form or contact us today. We look forward to the opportunity to work with your business today.